WATCH: Shop Essence Live – The Secret To Nurturing Your Baby Is Aarin & Co


At Aarin & Co., we’re all about celebrating your little one’s hair in its most vibrant, natural glory. Just like you, we believe that hair is more than just strands – it’s a canvas of self-expression, a tapestry of stories, and a reflection of love and care. Their mission begins with a simple principle: healthy thriving hair is a lifelong journey, and it starts at birth.

As a mom owned brand, they understand the never-ending To-do list! They are on a mission to help you reimagine caring for your little one’s hair through our thoughtfully designed high-quality products. Whether you’re looking to promote hair growth or prevent all the frustrations (dryness, frizz, knotting, breakage) that lead to unmanageable hair, they want to provide you with simple ways to achieve your goals without disrupting your existing routine.

While their products are undeniably stylish, they are more than just accessories. They bridge the gap between fashion and haircare affording you an effortless way to care for your baby’s delicate hair from birth, beyond wash day, jumpstarting their healthy hair journey. Together, they are redefining what haircare means, one satin-lined headwrap (and other great products) at a time. So, here’s to healthier baby hair (literally!), worry free parents, and happy babies!



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