In true Kylie form, the packaging is a solid 10/10. The frosted glass bottle feels expensive, and the matte, light-pink cap is cute without being cutesy. Compared to other high-end foundations, $36 for Power Plush is a steal. (For reference, a bottle of Armani Luminous Silk Foundation retails for $69 — nearly double that of Kylie Cosmetics.) The coveted drop — along with its companion foundation brush (which features vegan bristles and an angled shape to perfectly hug your face) and matte setting spray — all launch today, and will roll out into retailers later this month. And as if to celebrate her latest launch, Miss Jenner herself flaunted fresh pale pink hair on Instagram mere hours before Power Plush’s arrival. Well, Kylie is nothing if not committed…
