This Black-Owned Beauty Brand Ruled The Hair At Sandy Liang


Whether it’s the gorgeous dresses with puffy shoulders or the large floral earrings, you’ll probably want to add a piece or two from Sandy Liang’s SS24 collection to your wardrobe. Meanwhile, if you’re like us, you might be left wondering which products gave the hair such a beautiful sheen. The sleek hair– from a deep side parts to braids– was in large part thanks to BREAD Beauty Supply’s products.

It felt like second nature for BREAD founder, Maeve Heim, to partner with the designer because she’s been a fan of the brand for some time. “The whimsical, effervescent nature of Sandy Liang fits so well with BREAD,” Heim tells ESSENCE. “It was a delight bringing her vision of a soft, wet look to life.”

This Black-Owned Beauty Brand Ruled The Hair At Sandy Liang
Products at Sandy Liang SS24 show.

To pull it off, the show’s lead hairstylist, Marin Mullen, started the styling process by detangling damp hair with Tangle Teezer’s The Ultimate Detangler. Next, she opted for a deep side part on many of the models. Then, Mullen applied BREAD hair-Gel to slick down the hair with a brush. Using the Ultimate Styler from Tangle Teezer, Mullen brushed through BREAD’s hair-oil, making it look wet. Following this, she coated the hair with BREAD’s hair-cream and finished off with hair-oil for the glossiest of shines. 

The end result? “The 90s posh grunge aesthetic with a touch of dorkiness,” says Mullen. “Our goal was to create a look that’s attainable yet an aesthetic surprise.” 

This Black-Owned Beauty Brand Ruled The Hair At Sandy Liang



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