If I had to choose one word to describe Summer Fridays new lip oil, it would be plush. As my lovely colleagues have astutely pointed out, lip oils are everywhere right now; some are viscous, while others skew slick and liquidy. SF’s Dream Lip Oil is super comfortable and I definitely felt like the hydration factor was there — my biggest pet peeve with any lip products is when I feel like it’s sitting on top of my lips instead of actually absorbing. I applied this on bare, slightly dry lips and felt like it plumped and revived them within seconds of application. On my olive skin, the shade Blush Dreams is a perfect MLBB hue: A warm, brownish-rose with plenty of pigment. (For this reason, I agree with Jackie in that it’s nearing gloss territory since it does feel more like makeup than a lip treatment — which, for the record, the brand’s Lip Butter Balm ranks among my favorites.) All in all, I’m thoroughly impressed with this product and cannot wait to wear it nonstop this winter.